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Holiday baking is a time-honored tradition that continues to heat up kitchens across the country. In fact, 75 percent of Americans are planning to bake more compared to last year.*

Nothing says you care more than a homemade gift for the holidays. And, an edible gift won't sit around collecting dust! More than half of Americans said they feel a sense of pride and satisfaction watching friends and family enjoy baked goods they prepared ‚ which explains why Americans want their baked goods to turn out perfectly!

"The busy holiday season is approaching and Americans are seeking simple, memorable gifts," says Andrea Swenson, author of "Gifts From the Kitchen for Dummies." "It only takes some creativity and a few extra ingredients ‚ such as ribbon or wrapping paper ‚ to turn coveted cakes and cookies into a great gift."

So skip the crowded malls and give a home-baked gift this year. To inspire your holiday baking, we offer Great Home-Baked Gift-Giving Ideas. Make sure to visit your local retailer for everything you need... including your very own can of Baker's Joy non-stick spray with flour... to make that special gift for all of your family and friends -- NOW!

*2004 Baker's JoyÆ Homemade Holiday survey, conducted by Impulse Research in June 2004 with a random sample of 1,512 men and women across the country. The overall sampling error for this survey is +/--2.5% at the 95% level of confidence.